The holiday season means a lot to different people. For an attendee, it is the most entertaining time of the year, while for an event presenter, it happens to be the most revenue-generating season. However, with a sequence of events happening one after another, things can go haywire, turning the most profitable season into a nightmare. Here’s a comprehensive guide an event presenter should use to make the most out of this holiday season.
1. Plan your Events Well
Planning is an important aspect of our lives. When it comes to events, it’s nothing different. Since we’re talking about the Holiday season here, you may have multiple events that you’d like to schedule depending on the event dates. Whether it’s Christmas, Halloween or a local Oktoberfest, start planning early. Plan the timing well for your event. Let’s say if you’re planning a Halloween event for kids, change the time accordingly. Always plan your venue depending on the weather for that season. If you’re in the United States, the holiday season is chilly. While it is snowy and beautiful, your attendees will prefer to attend an event indoors for long hours. On the other hand, if you’re in Australia, the holiday season is in summer. Plan an outdoor event at the beach or by the pool to beat the heat.
2. Create an Event Checklist
The holiday season could mean back to back events and immense planning. If you haven’t created a checklist for each of them, there’s a chance you can end up making a huge blunder. Hence, create an event checklist of to-do tasks – creating a budget, choosing the event date and defining the stakeholders to name a few. Pick the theme you want to go with for Halloween and Christmas. To know more, read our complete blog on “The Event Planning Checklist You’ve Been Searching For”
3. Estimate Correct Ticket Prices
Once your budget is planned and you know approximately how many attendees are expected, you can calculate the cost of the ticket. There are two things you should consider while planning the cost of the ticket. One, plan the ticket price in a way that it covers all the expenses including emergency and two, sell tickets online for free by adding the ticketing fee to the cost of the tickets. That’s our “Pass On Fee” feature, we’re talking about. To know more, read our complete blog on “How To Price An Event Ticket in 3 Easy Steps”
4. Offer Different Ticket Types
Be it Christmas ice skating event or an indoor Halloween party, give your attendees multiple ticket options to choose from. With Yapsody, you can set up unlimited ticket types for your attendees. From general admission to reserved seating, regular to VIP tickets, we offer your everything to make your attendees experience a smooth one. Offer discounts on group tickets. You can create special Halloween or Christmas themed promo code tickets for your guests. Customize your tickets according to your holiday season theme using our ticket customization feature. Offer discounts for posting a photo with the tickets on social media. That way, you can reach out to new people organically.
5. Performance Customization
With recurring and multiple events, setting up each one on the event ticketing system can be a tedious task. Our online ticketing system lets you set up events easily. Once you have added an event, you can simply edit the same event and add the future event details in it. That saved time, right? Moreover, if you have already used Yapsody for your holiday events last year, it becomes even more simpler for you. Use the “Copy Existing Event feature” and make required editions including date and time changes and you are ready to start selling tickets in just a few minutes.
6. Promote your Events
The holiday season is here! People love to go out, connect, explore and meet new people. Holiday events give your attendees the opportunity to meet, greet and have a great time together. Let people know about your holiday season upcoming events well in advance either on social media or through email marketing. Implement SEO hacks to increase the visibility of your event. Yapsody lets you post your events for free, that’s another way, you can promote your event online. If you’re like us and love to think differently, you can use our quirky ideas to invite your guests this holiday season. Read our blog on “When is the right time to promote your event”
7. Know your Audience
You’ve spent sleepless nights planning the best Christmas or any other Holiday event night event and organized the best food at the greatest venue for your attendees. But what do your attendees like best? Don’t guess. Instead, find out what your attendees like, their interests and which Christmas theme they’d prefer using our questionnaire and survey feature. Everyone loves a good offer. Plan some crazy offers like the early bird offer or buy get one free and roll them out in advance. This way, you can gauge the response you receive and alter your marketing strategy to sell out your event. When you consider your attendees’ choice while creating the event, you’ll get two things, a happy attendee and a sold-out event.
8. Find the Odd One Out
Remember those puzzles, where you’d squint your eyes, focus and find the odd one out? But with our event ticketing system, you can be stress-free no matter how massive your event is. Be it your local Oktoberfest or a Christmas wine tasting festival, our YapScan app can easily scan and validate the tickets. With our QR code technology, it’s impossible to create duplicate tickets, as each ticket is assigned with a unique code to make the entry and exit a seamless process.
9. Track your Expenses
What happens when you have back to back special occasions in the same month and you can’t celebrate it on one day? It simply means more expenses. Similarly, with the holiday season just around the corner and multiple events scheduled back to back, it can lead you to go overboard on your expenses. Keep a track of how much you spend on each event. You can save a lot when you make use of event ticketing offers. At Yapsody, we are promoting the holiday season well in advance so YOU can leverage these offers and make the best out of them. Check out our offers page to know more about our ongoing offers.
10. Sell Tickets Online
The holiday season can be overwhelming and can result in a lot of stress when it comes to selling tickets. Selling your tickets online has a lot of benefits. You can track your ticket sales easily with our mobile apps. With our low priced event ticketing system, you can scan, validate and get real-time statistics about your event instantly. We support 15 prominent languages and multiple payment gateway systems so you can easily sell tickets in your native language and collect payments faster.
Which holiday season event are you planning to host this year? Whether you plan a Christmas comedy night or a live music concert, choose Yapsody and avail a flat 25% off on your event ticketing fee. Sign up now and create your best Holiday season event here.