As social media marketing becomes an integral element for every business, figuring out what works best on these platforms will maximize your event marketing impact. With video being projected to claim 82 percent of all web traffic by 2021, no wonder video marketing has taken the world by storm.
Here are key Industry insights confirming the dominance of video content:
- 68% of marketers say video has a better ROI than Google Ads
- YouTube has the best ROI for video content, followed by Facebook and Instagram.
- Facebook is the most popular social platform for sharing videos followed by YouTube & Instagram.
Broadcast LIVE For More Attention
Using ‘Facebook Live’, you can broadcast videos to your audience in real-time. Apart from Facebook, YouTube, Instagram, Twitter, and Periscope also provide live streaming functionalities. Rope in your event’s performing artists and use the LIVE feature for promotion in the run-up to the event.
According to Facebook, users spend 3x more time watching live videos than videos that aren’t broadcast in real-time. Your Facebook followers automatically get notified when you’re “going live” which further increases event visibility. Once your live broadcast is complete, you can upload the video to your timeline for those who missed it. This also gives a sneak peek of your event to potential attendees who might show interest later.
Create An Early Buzz
It’s important to grab the attention of your audience within the first 10 seconds or less, failing which they’ll stop watching your video and move on. Within the first few seconds, you must convey the purpose of the video while offering interesting event information such as early-bird discounts, an offer for a meet-n-greet with artists, etc.
Optimize Your Videos For Search Engines
Ensure that your videos are SEO optimized to get picked up in the search engines of these platforms as well as external search engines. Make sure your event pages are search engine optimized for amplified event visibility.
To make sure your videos are optimized:
- Use proper headlines and descriptions.
- Add relevant hashtags on Twitter and Instagram to boost search results.
- On YouTube, apart from the title and description you can add keyword tags to your videos.
Check out these 5 Quick Tips To Improve Your YouTube Engagement.
Keep Clear Video CTA’s
A call-to-action is an invitation to your viewers to take action which is why you should end your videos with a bang. Video content marketing needs to garner certain user actions, whether it is getting them to visit your event page, share your video, or purchase an event ticket. While creating videos, you must define a proper flow of the storyboard which can be accompanied by CTA’s throughout the video or at the end of the video.
Take Audiences Behind-The-Scenes
Your audience follows you on social media to know you better. When you do the latter, they connect with your brand better. Once they resonate with your brand, it improves brand loyalty which is vital to your brand storytelling.
Showing videos such as behind-the-scenes, artists performing rehearsals, or the crew setting up the event – can garner interest and brand familiarity as well as engage your audience.
Capitalize On Topical Hashtags
Like all other posts on social media, you need to leverage trending hashtags and topics while posting your videos. Capitalizing on these can help you connect with your audience regularly and eventually lead to fulfilling 3 content goals:
- Delivering content that interests your audience
- Increase in video engagement
- Boost the number of views for your videos quickly.
Run Targeted Video Ads
You can run video ads to a targeted audience including new and relevant users to get them excited about your upcoming events. Marketing videos on Facebook, Instagram, and Twitter all have ad targeting options that focus on increasing views and engagement. Learn more about our Online Advertising services that will help you leverage this strategy better.
After having implemented the above elements if you do not check the performance of your videos, all efforts go in vain. Monitor analytics components such as the number of views, reach, average view completion rate, average view duration, etc. to keep a tab on the effectiveness of your videos.