Is Twitter not a part of your event promotion strategy? As an event presenter, if you’re not using Twitter, you’re losing out on a huge opportunity to promote your event. With the change in the character limit from 140 to 280, event presenters now have the flexibility to add more interesting content to attract new attendees and sell more tickets online. We bring you 7 tips you shouldn’t ignore if you’re using Twitter as your primary social media channel.
Twitter, being the largest community with approximately 330 million monthly users, makes it the best platform to promote your event on a large scale. If your event is targeted towards millennials, then Twitter should be an important part of your event promotion strategy.
Choose The Right Hashtag
Hashtags rule Twitter. Apart from increasing the visibility of your event, choosing the wrong hashtags can result in your event going unnoticed. The first step is to create or choose a hashtag that is relevant to your event. Here are a few things to keep in mind while choosing or creating a hashtag.
- Short Hashtag – Adding more than 5 characters can ruin your hashtag and marketing campaign, hence, keep it short and simple.
- Abbreviate your Hashtag – If you do have to add more than 5 characters, abbreviate it. For example, #TGIF.
- Unique Hashtag – Once you have created hashtags to become popular, create unique hashtags specific to your brand, that can be used only to see your event page content and posts.
- Fun Hashtags – Create hashtags that will make your potential attendees tweet and retweet. For example, #fridayfeeling, #crowdfunding, #contest to name a few.
- Popular Hashtag – Yes, jumping the bandwagon is important on Twitter. If a hashtag is already popular, using that will help you promote your event easily.
Use Twitter Polls
Twitter Polls help you understand your attendee’s preferences better. The best part is that they don’t have to visit another website to fill out a survey. All they have to do is to choose the answer and results are shown instantly. The same results can be retweeted to your followers to increase the visibility of your poll.
Create An Emotional Connect
After all, we are human. If your marketing campaign connects with your target audience at an emotional level, half the battle is won. Create tweets that evoke emotions and leave a lasting impression on your attendees. Your attendees will need no motivation to retweet. Combine it with a popular hashtag and you’re on your way to success.
Add Visuals To Your Tweet
According to studies, Tweets with images receive double the attention as compared to tweets without images. Posting images of your artists performing or a speaker at the conference, along with a tweet, is a great way of publicizing your event on Twitter. The same images when retweeted, organically increase the reach.
Who doesn’t love contests? Event presenters generally keep a certain number of tickets aside as giveaway tickets. Giveaway tickets are the reward for winning the contest. You can either run a Q&A or a sweepstakes contest to decide a winner. Besides creating excitement, organizing contests help to engage new attendees and promote your event faster.
Create Twitter Specials With Your Artists
People love watching behind the scenes footage, pranks and gigs. It increases curiosity and excitement among the attendees for the event. Let’s say you’re organizing a concert. Upload rehearsal bloopers exclusively for the Twitter audience and post them before your event and see the magic.
Bonus Tip: Use other social media platforms along with Twitter to get the maximum out of your marketing campaign. No doubt, Twitter promotions will help you increase ticket sales. But when you combine it with Facebook, Instagram and LinkedIn, you’ll sell out your event faster. With most of us using multiple social media platforms, there’s no way your target audience would miss out on any of your event promotions posts. This way they get to see what’s trending and you reach out to a larger audience. Read our blog on how to promote your event using social media channels. Also, don’t forget to share your event on Twitter using our social media share feature right after you create your event to sell more tickets online.
With these tips combined with an effective event ticketing system, you’re sure to shake things up for your next event. At Yapsody, we offer our event presenters with a premium event ticketing system at incredibly low prices. With features like online ticket store, mobile apps and box office, you will not only drive attendees but turn it into a memorable experience for years to come. Sign up Now and sell your first 50 event tickets for free.