Event blogs have become crucial for event websites. A well-written blog does a tremendous job in marketing your events and shows and helps improve your brand engagement. Otherwise, a lousy blog post that lacks punch fails to deliver the message and drives away readers.
Writing an event blog is as good as creating an event proposal which can be slightly more informal and casual in nature to hook the general audience.
If you’re looking to start off fresh, here are 5 ideas for creating effective event blogs:
1. Write For Your Target Audience
The foremost thing to consider before writing any blog is to figure out your core audience or readership. Building your attendee persona and figuring out your target audience on what they seek will help you keep their interest in mind while drafting content.
Your blog can address current event trends, event know-hows, event technology trends, international news, and of course your event-related content.
When it specifically comes to your event blogs – talk about the nature of your event, the event agenda, what the audience can expect, event catering, artist lineup, or the facilities they will get. Don’t forget to sprinkle in a few newsworthy happenings relevant to your event, event hosts, and interviews with performers or speakers.
2. Catchy & Effective Blog Titles
In the Game of Content, your blog titles or headlines can make or break your event standing in the market. In a competitive event market, where your competitors are trying to improve their event conversions, your blog content title plays a crucial role
Your potential event attendees set their eyes first on the headline and if it succeeds in intriguing them, they proceed to read more of your blog. So, having a catchy blog headline is a must as it works as a quick snapshot of your events.
Pro-Tip: Create Effective Email Subject Lines to further promote your recently published through our email marketing integration.
3. Shape Up Your Body
The blog body should be well-structured with suitable sub-heading and text. It should answer who, what, why, when, where, and how. To separate your paragraphs, and make them organized, use your H1, H2, and H3 for formatting.
Even a 300 words blog would appear lengthy if not presented in paragraphs. Featured images, event videos, or graphics go a long way in making the blog appealing.
Maintain a friendly and conversational tone as an event is all about letting close, making connections, and having a good time.
4. Mind Your Length
Nobody has time to read lengthy event content on your blog, unless it’s some must-see worldwide event. Even if the blog or event looks interesting, upon seeing its length, will damen the reader interest. Keep the blog word count between 500 and 600 without wavering off into different directions. Stay on topic and provide the required details in an engaging manner.
5. Invoke Certain Actions
Include a call to action (CTA) link to your Online Ticket Store through your event blog that will make it easier to convince and compel actions for ticket booking. Make it shareable by including a social share widgets at the end of your write-up.
Blogging has become an extension of every brand, product, or service offerings. What started as a simple exercise for putting out information, has branched out into a crucial touchpoint of content marketing.
Every brand needs a blog to build trust and loyalty. Through blogging, you’re not only creating an authoritative event organizer persona, but you’re also building a certain degree of trustworthiness through tips, guides, industry trends, and case studies that your audience can bank on.
We hope these 5 tips will help you in creating effective event blogs. For more such tips and trends, make sure to sign up with us for daily updates and blog.