Blog has become crucial for event websites. A well-written blog post does a tremendous job in marketing your event. Otherwise, a bad post that lacks punch fails to deliver the message and drives away readers. However, writing an event blog is not difficult if you keep in mind certain guidelines.
Writing for whom and what
The foremost thing before writing a blog is to figure out what and for whom you are going to write. Know your target audience and what they seek for. Keep their interest in mind while writing. Your blog can be solution-based; tweak the blog in such a way that you are answering their queries but it must not end up like a ‘Question-Answer’ round. It can talk about the nature of event, what the audience can expect, or facilities they will get. The blog can also be about some great newsworthy happenings relevant to your event, and interviews with performers or speakers.
In the content game, headline is the most integral part. Readers set their eyes first on the headline and if it succeeds in grabbing the eye-balls, they proceed to the body of the blog. So, having a catchy headline for your event blog is a must. It should suggest what the blog is all about.
Proceeding further from headline, the body of your blog should be well-structured with proper sub-heading and text. It should answer who, what, why, when, where, and how.
To separate your paragraphs, and make it more organised and clear, use sub-headings. Even a 300 words blog would appear lengthy if there’s no sub-heading to break the paragraphs. Also, it would make it easy to read. Use important points of each paragraph to create sub-heading.
Featured images, videos or graphics go a long way in making the blog appealing.
Maintain a friendly and conversational tone.
Include a call to action link in some of your blogs for people to register for the event or link to event ticketing system. On clicking the link, it should take to the registration page.
Make your blog tweetable by including a 140 character engaging sentence or quotes for readers to share on Twitter.
How Long it should be
Nobody has time to read a lengthy content. Even if the blog looks interesting, on seeing its length, it will kill the interest of any reader. Keep the blog word count between 500 and 600. It should be short but informative.
Making it Shareable
Make your blog shareable by including social share button at the end of your write-up. Facebook, LinkedIn, Twitter, Google+, or Pinterest, use all the popular ones to get your blog shared.