Storytelling can humanize your brand, bring it to life by making it relatable, and by the end of it, make it memorable. As an event marketer, the process of your event promotion and ticket booking gets broadened through social media marketing tools like Instagram and Facebook. The best stories keep your audience hooked until the end to create unmatched brand recall. Here are 3 ways of storytelling that will boost your event experience.
Make sure to start with a bang. It could be an emailer, blog, or social media post. Your storytelling starts the moment anyone engages with your brand either through a flyer or an Instagram post, so make sure your stories keep them hooked. It should intrigue and encourage them to learn more about your event. Stay true to your brand and event persona as everyone loves to see the uniqueness.
Once you’ve had their attention, your storytelling should deliver value in terms of your event offering. You can achieve this once you’ve studied the target audience that’ll help you dissipate information accordingly. Don’t give away all the good stuff at once like a bad movie trailer as the best reveals are always at the main screening. Similarly, give glimpses of what to expect without creating false expectations. Take them on a journey through previous events you’ve done and the artist’s testimonials.
Once you’ve gained momentum weaving an engaging narrative, it’s time to embed your event persona. Good stories will stay with your audience and hold a powerful place in their memories. Channel all that emotional build-up into a CTA that binds into your campaign objective. Even on the off-chance that they couldn’t book a ticket or make it to the event, they will keep their eyes peeled for your next event announcement. Just because you struck an emotional chord through your event marketing.
Combine these actionable narratives that will boost your event experience. Coupled with Yapsody’s Event Setup Wizard, you can immerse them in an engaging ticketing experience and lead them to the desired conclusion. With our Event Marketing Services, they will be buzzing about your event even after it’s done which in return will create user-generated content on social media.
Last but not least, with every good story, there’s room for positive feedback or reviews which is why a mobile-friendly ticketing system comes in handy for your attendees to leave a quick word about you.