Sleepless nights, consecutive meetings, and constant stress become a part of your life when you step into the event industry. While planning, organizing, and selling event tickets online will be the core function of your profile, setting a few rules can make your journey as an event manager sustainable.
All set to win your audience’s hearts and minds? We’ve got the 10 commandments that will change the life of every event manager out there.
1. Create An Event Agenda
Whether you’re new to the events industry or you’re an expert at planning and managing events, having a logical event agenda helps you in streamlining all your tasks. The best way to do this is to visualize the future and realize what will be required to get there. Ask yourself questions like:
- What should be the net worth of your event’s brand after 1 year?
- What is the goal of every event?
- How are you planning to achieve it?
Don’t forget to bookmark our Event Planning Checklist so that nothing slips your mind.
2. Keep Learning
Every person you come across within the event community will teach you something. Self-learning is the best way to improve yourself – be it through attending workshops, reading books, or watching videos. Some of us learn through mistakes and to err is human. Learn from your experiences and make sure to apply them while planning your next event.
3. Focus on the Experience
Event attendees are always looking for those great experiences. One bad experience can hamper the efforts and hard work you’ve put in to make your event successful. Once your brand reputation is affected, changing your attendee’s perception is challenging. Be it a ticketing experience or the overall vibe at the event, make sure you pay attention to every minute detail.
With our Enterprise-Grade features, you can facilitate your team of event managers to put forth their best efforts, seamlessly.
4. Nurture Relationships
As an event organizer, you know how important it is to build and maintain your relationships with your stakeholders, event sponsors, and network. It’s like working in a team. Each stakeholder has a role to play at every event. From logistics, decorator to the caterer, you’ve got to value each one and keep nurturing those brand relationships at every stage.
5. Gather Event Feedback
So you’ve got feedback from your team to change the caterer due to the bad service and their ridiculous charges. But because of your rigid behavior, you decide not to make any changes. The result is, you end up losing your team and the attendees’ experience is affected too.
Instead, event feedback gathering, be it from your team, stakeholders, or your attendees, will help you streamline your management style from start to finish in a manner that best compliments your overall event experience. Check out these 3 Types of Surveys to Improve Your Event Planning.
6. Stay Alert
Keep your ears and eyes open. What we mean is that you need to stay alert when you’re in the event industry. Government laws keep changing from time to time, look out for the changes in the laws, so you don’t end up paying a penalty. Event safety regulations also change, so be sure to keep track of your audience preferences from time to time.
7. Be Creative & Innovative
We agree there’s a lot that goes into organizing an event. However, if you’re doing the same thing everyone else is doing, what makes you different? Whether it means coming up with Unique Christmas Invitations or Halloween themes, be creative in your approach.
Setting yourself apart through creativity and innovation is not always easy which is why our ticketing blog exists to help those who’re a bit stranded.
8. Stay Updated
The event industry is ever-evolving and Keeping up with time is a must for event organizers. If reading puts you off to sleep, you can watch YouTube videos on the latest trends and keep yourself updated. At the same time, don’t just read it and let it fade away. When you learn about new event technology, find ways to integrate it practically.
A perfect example is our mobile app – YapScan. Your attendees don’t need to wait in long queues as it scans and validates quickly. Apart from saving you time, it also offers a smooth event-day experience to your attendees.
9. Connect With Your Attendees
Attendees are the reason why the event industry is thriving today. While you focus on giving them the best experience, don’t forget them once the event is over. Whether you’re organizing an event or not, connect with your attendees through personalized emails. After every event, appreciate them for making it to your event.
Take a post-event feedback to understand what went well and what can be improved. Your loyal fans can go a long way to spread the word if you’ve established a good rapport with them. Learn more about Turning Your Event Fans Into Brand Advocates.
10. Stay Positive
When the going gets tough, the tough get going – this applies to you when you have a tough time and the end result is not what you expected. Failures are a part of every industry and this one is no different. Even if you don’t receive a great response to a few of your events, don’t let that stop you from being creative and unique. At the end of the day, if you’re not positive about your vision, your team won’t be either.
While you follow these commandments to the tee, offer your attendees a great ticketing experience. If you’re looking for premium event ticketing features, sign up with us. We are one of the leading event ticketing brands that believe in empowering our event organizers regardless of whether it’s a start-up or an established enterprise.
More Resources For Our Event Managers: