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Why The Healthcare Sector Should Invest In Social Media

Why The Healthcare Sector Should Invest In Social Media

Very few industries and verticals fall into the category of public service that operates strictly for the wellbeing of the general public. Health & wellness have always been at the forefront of everything but come 2020, health care organizations such as hospitals, pharma, clinics, and wellness centers have been at the frontlines to battle this pandemic. The pace at which new information, protocols, and developments are being released needs a medium that could keep up with the pace of things. 

That’s how the social media landscape and healthcare sector has synergized in the past two years for effective monitoring and measurement. Actively listening, empathizing, and providing quick resolutions are one of the hallmarks of a great health care system. With social media, experts can tap into social listening and analysis to guide the health decisions of many. 

About 90% of elders use social media frequently to seek and share health-related information. This makes social media a crucial touchpoint for healthcare professionals and organizations to invest in.

Here’s What Social Media Can Do For The Healthcare Sector

1. Real-Time Response & Query Collection

Traditionally, face-to-face counseling by doctors used to be the norm. However, with the immense pressure on frontline healthcare, online platforms such as Twitter helps the health and wellness industry to respond quickly to queries. Not only does this make the entire process easier and safer for the patients and doctors, but it has also helped make access to healthcare a 24/7 affair. 

2. Raise Awareness

Self-diagnosis has become easier due to many knowledge-sharing websites and portals such as WebMD. With social media, healthcare professionals, hospitals, and big pharma can raise awareness on the latest developments in the field of medical and self-help-related touchpoints.

Healthcare- social media


Facebook, Twitter, and Instagram and platforms which are quite distinct from each other yet can yield positive results when it comes to raising awareness quickly. 

3. Knowledge Sharing

The amount of health-related data and statistics in a textual, unstructured manner can confuse patients and people with no means to decipher complex healthcare terms. Through social media platforms, knowledge sharing becomes a simple task through easy-to-digest infographics, blogs, explainer videos, and so on. 

When the public gets its knowledge through credible sources such as their doctors, experts, pharmaceutical companies, and hospitals, it eases their minds with the truth. Now, more than ever, investing in social media has become of the utmost importance. 

A simple functionality arranged by Twitter is the COVID-19 section which is highlighted and pinned on top of their trending sections. This way, those who prefer Twitter for their news can quickly access news, updates, and protocols designated for their country right on their phone. 

4. Fight Misinformation

Knowledge is power, but misinformation can be the downfall of an entire system. With the pros of abundant knowledge, comes the evil of misinformation, conspiracies, fake theories, half-baked solutions which have no scientifically backed data. These misinformation bits can spread like wildfire and cause widespread panic. 

However, with healthcare firms and professionals making their way on social media, the fight against misinformation is going stronger than ever. 

Fighting misinformation also involves reminding people to practice basic health to-dos such as staying hydrated, eating nutritious food, getting enough sun and air, and so on. 

5. Facilitates Social Listening Data

Through social listening, doctors and healthcare facilities can hear their patient’s concerns. Customized social media monitoring techniques provide pharmaceutical and healthcare organizations analysis that’s better tailored to their needs than off-the-shelf solutions. They also provide actionable insights about particular product categories, brands, countries, or disease states.

Social listening provides a holistic overview of the conversations their patients are having online, obtains insights about the most discussed topics and customers’ preferences. 

Social media facilitates the identification, extraction, and amplification of relevant data. With this, healthcare firms can effortlessly get meaning out of conversations taking place on social media platforms and enhance their patient recovery and satisfaction rates quickly. When social media is embraced, it will be a key component for maximizing healthcare efforts globally. 

Our SMM and SMO services have been designed to work around a pinpointed strategy for achieving effective monitoring, measurement, and resolutions. 

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