SEO is a crucial part of your business’s digital marketing strategy which is why the tools to get the job done matter even more. Whether you’re in the online business or offline business, your online presence has to be search engine optimized to improve your brand visibility among the target audiences. With the right set of tools in the hand, an expert can work wonders.
Here Are Our Top 5 SEO Tools You Can Use In 2021
Google Search Console
Made by Google, for Google.
Google Search Console is a free service that gauges your site’s SEO performance in terms of clicks, impressions, and CTR which helps formulate a steady growth strategy.
Your SEO strategists can inspect URLs to identify crawling, 404 errors, security errors, and indexing issues that prevent them from being visible on the SERPs. A must-have for your marketing teams especially if they like a pinpointed approach through Search Console’s advanced filtering mechanism.
Google PageSpeed Insights
In 2021, your website page speed can truly make you or break you in a time where online engagement is at an all-time high. Also, your site speed is a highly conductive factor to enhance your conversion optimization and SEO.
That’s why Google’s free PageSpeed Insights tool comes up second on our list of SEO tools to keep your brand on top of this. This Insights tool deep dives into your site’s page speed and helps you understand how you can go about fixing UX issues. The best part is that you don’t need to be a tech guru to be able to navigate your way through this free tool as Google smartly highlights all the problematic areas such as image load times or server speeds
Screaming Frog is touted to be the industry leader when it comes to crawling an entire site, finding broken links through your internal or external anchor texts, discovering duplicate content, generating XML sitemaps, and much more. Handling one of the more technical audit aspects of SEO, Screaming Frog is the go-to tool for many specialists in this field, which can be used as a free version or a paid version.
SEMrush SEO Toolkit
SEMrush is an all-rounder of a toolkit that helps you manage all your technical aspects of marketing. Although you can opt for a free subscription that provides a host of services, you can choose from different pricing plans that are best suited to your business requirements. From managing and monitoring your organic rankings to developing simplified reports that can be easily studied by your teams, SEMrush can very well be your go-to SEO tool in 2021.
Rightly marketed as SEO for everyone, Yoast SEO is a free WordPress plugin that optimizes your website without much intervention needed from experts. It is highly recommended for those brands who have hosted their website on WordPress and wish to have an automated process for meta tags, keywords, title & meta descriptions templating, and so on. Its peak performance can be witnessed amongst those media houses or publications that put out content in the form of blogs or news articles. Yoast not only provides an SEO analysis while you’re drafting content but also provides a Readability analysis along with a Google preview before you go live.
Those looking for simple on-page search engine optimization can opt for Yoast without thinking twice and then upgrade to their premium plan for a host of added benefits.
We hope our pick of tools and toolkits caught your attention. Online engagement is at an all-time high and is touted to go up even higher. Needless to say, brands will have to optimize to get the front row attention of their target audience which is possible through top-notch white hat SEO techniques and tools.