Whether you’re a B2C or a B2B-focused organization, it’s crucial to drive thought leadership through your propagation platforms. Even if you’re not the originator of thought leadership opinions, there are certain techniques through which your brand can be an upholder and propagator of said leadership from time to time.
Apart from enhancing your regular Twitter engagement cycle, positioning your brand as a thought leader can help you:
- Increase brand awareness & credibility
- Build trust from prospects, investors, and your employees
- Shape market trends
- Build a network of industry experts, brand advocates, and product influencers
- Profit from being a well-seasoned thought leader
Here’s How You Can Position Your Brand As A Thought Leader On Twitter:
Choose A Relevant Niche
Before you try to become an industry leader, choose a relevant niche for your brand or organization that you can easily speak for and provide insights by taking a firm stance. Being a thought leader means guiding the way for others to follow and you can only achieve that by mastering a niche of your industry.
Locking down on your niche and then on the subsets of topics that you can deliver data-driven insights and discussion will help you create a targeted approach.
If you’re an FMCG company, you could base your Twitter conversations on nutritional & healthy practices on a monthly or quarterly basis, and over a period of time, you can start Twitter conversations with experts from the health and wellness field.
This way you will be recognized not only for your knowledge sharing initiatives but also for a brand that brings expert opinions to its consumers.
Here are 5 simple steps you can use to find your relevant niche:
- Identify your interests and passions
- Identify problems you can solve
- Research your competition
- Determine the profitability of your niche
- Test your idea
Engage With Thought Leaders
Engaging with thought leaders involves bringing a unique perspective to your Twitter. They could be subject matter experts or CMO/CTO/ CEO of your brand who can empower and encourage industry trends just by their strong and opinionated perspectives.
For example, while you’re Utilizing LinkedIn For Your Professional Events, you can ask your PR team to round up a list of industry experts, analysts, journalists, leaders, or keynote speakers that can actively create a discourse on Twitter simultaneously while your online event takes place.
These individuals usually have a high volume of Twitter followers which creates a two-way approach to creating real-time engagement.
Here are few tips on how to engage with thought leaders:
- Find your influencers
- Share, Like & Repeat
- Write and communicate with Influencers
- Connect with clear intent
- Ask Influencers for Recommendation
Many a time, brands make the mistake of subtle sales tactics in their industry insights. Although it might work in some cases, it’s beneficial to keep educated rather than sell on Twitter. Your relevant niche or choice of subject matter expertise is the only thing that matters while driving thought leadership amongst audiences.
One way of doing this is by asking questions through Twitter polls. Some of the best practices for improving Twitter engagement in 2021 involve using polls to better understand your audience’s needs in tangent to your product or service offerings.
Using Twitter polls and fleets can simplify your job by asking all the right questions and then delivering those most-wanted insights and answers in an easy-to-understand manner.
Encourage Discussions & Feedback
You cannot drive brand leadership if you keep on speaking without letting your audience and prospects share their thoughts on the same. Encouraging discussions and feedback on a regular basis is key to keeping your audiences engaged. Being original and opinionated while sharing your industry insights is one thing but vetting its usefulness amongst the audience is another.
A thought leader is someone who listens and then acts. As a brand, you need to deploy social listening tools and marketing automation to be a great listener who not just gives advice but also acts on their audience’s discussions and genuine feedback.
Stay In Your Lane
In the process of driving through leadership, it can be easy to get carried away and get caught up in trends of today that might be irrelevant for your brand. As our first tip mentioned – Choose a Relevant Niche meant sticking to it. Staying in your land makes it easier for your audience to identify your brand of industry expertise.
Whereas if you keep on wavering between trends just to get on the bandwagon, you’ll end up being a jack of all trades, but a master of none.
Although being a thought leader is not just restricted to Twitter, it is one of the strongest platforms for reaching elevated levels of real-time engagement. We hope these quick tips help you get started on your journey to driving thought leadership for your brand. For those looking for a pinpointed social media strategy, please connect with us.