No matter which marketing channel you prefer, every marketer swears by their Google Analytics for tracking and analysis. There’s plenty one can do with this heavyweight of a tool which depends entirely on your expertise. However, for those still trying to figure it out, here are a few handy tips.
Here’s How You Can Make The Most Out of Google Analytics
1. Set Up Your Conversion Funnels
All your conversion paths or funnels need to be tracked by your Google Analytics for getting the best possible results and insights. Set up goals that track the visitors on your website, the number of pages per session, or Facebook metrics that resonate with your business offering.
2. Track Your Active Sources
“Eat the fruit and forget about the tree” is a proverb that is apt here for many cases. When you’re trying to establish a relationship between your brand and your target audience, you’ll have to track your active sources that are contributing to your lead generation and incoming traffic closely.
Each source conveys data relevant to different audience types. Hence, a brand that is heavily dependent on mobile users will track the mobile usability section of the Google Search Console, whereas someone who’s running an e-commerce business will try to track the bounce rates for different browsers.
3. Establish Your KPI’s
Key Performance Indicators (KPIs) are the metrics every business owner will focus on to gauge ongoing or completed marketing campaigns. This is why as a marketer, you’ll have to define your KPI’s in advance before deep diving into your analytics.
With the abundance of data at your disposal, one can even lose track or get confused looking at their dashboard. For starters, you can choose to set up your dashboard as follows:
- Standard Dashboard
For those looking for a simple setup for SEO, social, referral traffic, these metrics are of importance.
Metrics You Should Consider:
- Unique visitors from SEO, social media Organic, Referral, and Direct
- Top keywords (non-branded)
- Top viewed pages
- Social networks sending the most traffic
- Referral websites (excludes major websites like Google and social networks)
- SEO Dashboard
Your Google Search Console does a better job of showing SEO metrics like rankings, keywords, click-through rates, and so on.
Metrics You Need to Consider On Your SEO Dashboard :
- Unique visitors from SEO
- Top keyword (non-branded)
- Search engines used: Google, Yahoo, Bing…
- Top viewed pages from SEO
- Cities finding your website through search
There are a lot of different configurations under which Google Analytics can be molded to function. Through our marketing suite of services, you can deploy our marketing automation experts to juice out the best data and insights from your Google Analytics.
4. Keep A Steady Pulse
Wake up every morning and check your Google Analytics dashboard. That’s the sign of a good marketer. Things can change without a moment’s notice which is why you need to keep a steady pulse on your campaign performances.
5. Consider Expert Advice
While there are many who can navigate the complexities of Google Analytics, there are many who don’t and there is nothing to be embarrassed about that fact. Partnering with Google Analytics experts gives you an edge as you have a dedicated group of marketing personnel who strategically advise you on a daily, weekly, or monthly basis. With data-driven insights personalized to your KPI’s, your conversion and lead generation funnels are highly optimized.
Having partnered with multitudes of brands over the last decade, we’ve made our marketing suite of services available to everyone in need. Google Analytics is that tool that is at the pre-cursor of all our digital marketing strategies and our marketing analyst’s trusted companion for success. If you need to spruce up your analytic approach, get in touch with us.