Marketing automation can be defined as the process of automating, simplifying, or streamlining your marketing team’s tasks and workflows for increased efficiency and team effectiveness.
The automation tools, software, or platforms are peculiar to the business and marketing goals of your organization and team. In its earlier stages, automation was synonymous with email marketing only, however, the scope of marketing has evolved and with it, it’s needed for automating every touchpoint of your business.
Here’s How Marketing Automation Speeds Up Your Processes & Workflows:
Email Drip Campaigns
Behavioral trigger mails can improve your open rates and conversions by optimizing your email push timing, A/b testing subject lines along for dynamic personalization, conversion tracking, and segmentation. That’s just the beginning of what you can achieve through the automation of drip campaigns through a logical progression from one trigger action to another.
If email is one of the key lead-generating channels, you may consider automating it to make your marketing and sales workflow easier. Learn more about Email Metrics That You Should Be Tracking in 2021.
As part of our industry-insight based approach to creating resources, we conduct surveys by using list segmentation automation in Pinpoint. Automatic segmentation of users based on their responses and sending reminders to those who haven’t submitted their responses helped us get a higher volume of responses from inactive users as well.
Lead-Generation & Segmentation Forms
While crafting effective website content, our CRO specialists highly recommend placing data collection forms at strategically placed engagement hotspots. Automating your form creation helps your marketing team to collect valuable data from interested prospects landing on your website. It could be your pricing page, feature page, or your testimonial page where you could place the forms.
Once implemented, you can immediately collect and segregate:
- Data demographic information
- Professional details,
- Buyer interests & preferences
- Email IDs
- Contact details
And other relevant information which will help you strategize your marketing efforts better. This offsets the task of guessing what your audience would like to witness in your marketing communications.
Social CRM & Automation
Suited for a B2C business model, social media CRM, and its automation can be a real blessing for verticals such as food delivery, e-commerce, telecommunications, or even healthcare. Through social media CRM automation, you can identify, track, and engage with every single consumer or user of yours or simply let all your SMM campaigns run on autopilot.
Apart from posting and scheduling posts, you can also deploy social listening triggers that will create a real-time engagement cycle without any of your social media folks having to be stuck at their screens.
Automated Ad Campaigns
Running your ads on mobile or perhaps running a retargeting campaign across platforms and devices? Then your ad specialists probably need to automate their ad campaigns for proper segmentation, optimization, and expert analytics for reporting your conversions.
Google Smart Ads and Facebook Ads are great to start off your automated PPC campaigns whereas you can refer to Google Data Studio to generate automated reports and create customized dashboards.
Marketing and sales data hold a tonne of private data that cannot be handled by just anyone. After all your campaigns are done and dusted, you’ll have to demonstrate the ROI of your spending and activities undertaken.
Investing in a robust analytics system is the way to go for every kind of business out there. With automated data collection, trends mapping, behavioral patterns being tracked through your analytics software, you can let your marketing team dig into the user journey better and formulate a winning strategy.
Now, before you can list out what you need out of your automated analytics platform, do learn how to make the most out of Google Analytics which is one of the industry standards of everything analytics.
Every brand of product or service is unique and diverse. For starters, you can document your requirements and budgets before jumping on the marketing automation bandwagon. If you cannot be bothered with it, feel free to consult with our team of marketing experts to get a better scope of tools and platforms that will best suit your business and marketing workflows.