What started as a simple blogging exercise for early-stage entrepreneurs and startups has bloomed into a fully-fledged content marketing initiative for a large chunk of online entities in the modern digital marketing landscape. Content marketing plays a crucial role in any companies short term and long-term digital marketing and business strategy.
Here’s How Content Marketing Amplifies Your Digital Marketing Strategy
1. Drives Website Traffic
Through blogs and other content variants such as infographics, videos, case studies, and whitepapers, you can drive and improve your website traffic which will eventually improve your product or service visibility.
2. Creates Authority Through Value
By creating regular content through a branded blog that is valuable, you’re creating a niche authority for yourself or your brand among the target community. Content marketing is crucial as people are always looking for content that brings value to their reading time.
3. Improves Chances Of Conversion
Content marketing is one of the pillars of conversion optimization and marketing. A well-written copy or a content piece on your website can compel user action and improve your lead generation funnel. Blogs or user case studies are great CTA mediums for quick conversions once.
4. Generates Leads Through Multiple Formats
Blogs, product videos, infographics, guide pages, case studies, industry trends, press releases can all be multiple formats of content marketing that can be suited to your product or service offering.
By diversifying your content delivery platform and format, you’re opening up your lead generation channels as everyone likes to consume content through different formats.
5. Creates A Knowledge-Base
Over time, your content marketing activities lead to a knowledge-based development archive of your brand. Through this knowledge base, your visitors can refer to your repository for any sort of self-help they might need.
6. Drives Marketing Campaigns
Need to announce your new product or month-long campaign where users can stand to benefit from? Announce it through a blog or a quick video snippet.
Well-drafted blogs as a campaign announcement and campaign closure buckets can be turning points to the success of your marketing campaigns.
7. Boosts Your SEO Efforts
Content marketing assists your SEO quite efficiently. Google algorithms prefer unique content and pushed them to the top. So if your content marketing strategies are on track, your SEO efforts are maximized parallelly as well.
8. Amplifies Your Brand Awareness
Content marketing through blogs, product videos, infographics, guide pages, case studies, industry trends, and press releases are all content formats that be propagated through different online platforms such as social media, emails, newsletters, and so on. Over a period of time, this builds up your brand awareness in the targeted communities.
9. Grows Your Social Media Community
Through easily palatable content, social media audiences connect with your content and feel compelled to share it with their entire network. This is easily one of the easiest yet valuable turning points of content marketing which amplifies your overall digital marketing initiatives.
These 9 reasons are peculiar content marketing factors for any business that is looking to cut through the digital marketing clutter in 2021. Our content marketing & conversion optimization services have been helping businesses gain the edge over their competitors through carefully crafted content strategies and formats.