Marketing surveys help you make better decisions, strategize smarter, and cut down unwanted risks through research and identification of data points. As a product manager or a brand manager, it might become overwhelming to shortlist those market research or marketing survey studies that might be needed. To help offset those decision-making dilemmas, here are 7 types of marketing surveys that your brand can try out.
Here Are 7 Types Of Marketing Surveys To Try Out:
1. Market Research Survey
A thorough market research survey should help you determine the size of your market, market growth, competitive positioning, market leadership, and so on and help you profile your marketing standing. This is one of the common surveys every marketer starts off to benchmark other data points. Few examples of market research surveys should answer these questions:
- How big is the market/vertical?
- Who are our top competitors?
- What is the potential of market growth?
Through these data points and insights, you can channel your strategy to fit the targeted market competitively.
2. Competitive Analysis Survey
Competitive analysis is at the core of any marketing and business strategy. Whether you’re a new player in the market or an established brand conducting periodic market research, you need to access your competitor’s strengths and weaknesses to streamline your processes better. Survey questions could range from:
- Which products/services do you prefer using?
- What is your monthly income/expenditure on [product/service]?
- How do you like to make purchases?
- Which is your go-to brand?
- What do you wish the [product/service] had that it currently does not?
3. Campaign Effectiveness Surveys
Did your trending social media campaigns and emailers yield results or were they just arrows shot in the dark? What made your audience adopt your product or buy that yearly subscription? Campaign effectiveness surveys will help you stay aligned with your business goals and create agile transitions whenever required.
It will help you understand how your marketing campaigns are being perceived and address key weaknesses in your approach.
4. Customer Profiling Surveys
Every business vertical will have peculiar marketing personas to fit their needs, however, a general strategy to detect and create marketing audience personas or customer profiles remains the same.
As opposed to door-to-door market research, a survey outreach program will quickly help you identify your consumers and non-consumers. By compartmentalizing your audiences into diverse personas, you can create a personalized marketing strategy for each that will drive your revenue stream.
5. Customer Attitudes & Satisfaction Surveys
Directed at your current batch of customers and audiences, this type of marketing survey will help you understand how well they’re adopting or being satisfied with your brand offering. Customer Satisfaction Surveys sent after a Live Chat ticket is completed helps assess product perception as well as service perception.
If the Customer is not happy with the Product or service offering, then you can develop improvement reports and forward the same to the Management team for further business decisions.
This can be termed a psychological or emotive marketing survey that helps you understand the satisfactory trigger points that make your business stand out. Learn more about Gathering Actionable Insights from Customer Satisfaction Surveys and Processes.
6. Customer Expectations & Retention Surveys
Find out where you’re lacking and what will help you create an additional layer of trust, loyalty, and retention from your consumers. Figure out more insights about your customers at various stages of your conversion funnel that will help you improve your CRO strategy and experience as well.
To encourage the event management of global venue owners and event presenters during COVID, we’ve been conducting surveys periodically. Get access to audience statistics, survey questions, event venue data, safety protocols, and behavioral insights through our Yapsody infographics to get a comprehensive look at how it’s done.
7. New Feature Or Product Survey
Once you’ve figured out your customers’ gaps, expectations, or attitudes, you may want to launch a new feature or product itself to satisfy your consumers. Before you start going all Einstein mode, it would be wise to screen opinions and audience preferences that will make you hit a home run.
For instance, in 2020, unavoidable circumstances arose out of the event cancellations during the peak of COVID. Event organizers and hospitality venues had to break out their investments for ticket refunds and cancellations. We wanted to launch our Gift Cards feature against ticket cancellations and refunds, however, before heading straight into it, we surveyed to understand their exact needs:
This survey strategy enabled us to understand the actual requirements of the gift card:
- Event organizers and event venues wanted to issue venue-specific Gift Cards against ticket refunds & cancellations.
- The universal intent was to retain their attendees for future events by issuing a Gift Card.
- There was a need to brand their Gift Card suited to the venue persona.
Not only did we get precise requirements from our clients, but we also implemented them in record time.
Now that you have a brief summary of the different types of marketing surveys you can try, the next step is to figure out which challenges you are currently facing. Once you have rounded that up, you can select the appropriate market research or survey to gain that competitive advantage with customers feedback.
Looking for an expert opinion of marketing research analysts, then schedule a discussion with us and get ahead of the game.