Instagram has steadily become the go-to social media platform for many products and services to market themselves in a visually engaging manner. According to Sprout Social’s social media demography 2021, there are 1 billion active Instagram users with the largest age group falling between 25-34. This age group is deemed worthy of making purchasing decisions right on their mobile devices. Window-shopping or not, Instagram has become the go-to portal for larger demography to engage with your brand.
Whether you’ve just started building your brand base or optimizing for better engagement, Instagram is that social platform that does wonders for brand growth through visual communication.
Here’s How You Can Growth Hack Your Way on Instagram:
Build On Your Actionable Hashtag
Once you’ve successfully optimized your Instagram, it’s time to schedule those posts that you’ve designed to take up the timeline. However, don’t forget to build up your series of posts with an actionable or campaign-based hashtag. It will not only help your visibility but also help you grow through an immediate recall amongst your audience. All thanks to your catchy hashtag.
You can stick to a format while coming up with your hashtags such as:
- Brand keyword hashtags
- brand category /business vertical specific hashtags
- Location-based hashtags
- Trending hashtags
Stay Relatable By Being Relevant
Gone are the days of posting something random to gain views and likes on Instagram. Even your hashtags won’t work if the content is not relevant to the times. Maybe it’s an #InternationalBeerDay or #TrickorTreat, and you sell customized mugs and glassware on your Insta shop. That would be a perfectly relatable and relevant moment to plug in your business with the appropriate hashtags.
Audiences are always on the lookout for fresh content that they can immediately resonate with and your Instagram account can be their plug for highly engaging and share-worthy content.
Do Not Flood Their Timelines
Now that you’ve found the pulse of your Instagram growth strategy, you’d naturally want to put out more and more content, right?
Wrong! Flooding your timelines incessantly will result in getting muted or unfollowed by your followers. You need to optimize your publishing timelines by studying your Instagram analytics and dashboard for business.
Cross-Post From Your Instagram
Apart from just posting on your Instagram, make use of cross-posting functionality by sharing your post on Facebook and Twitter for that added visibility. This will help pull followers from two of the most high-value social media platforms.
Pro-tip: Use Geo-tagging while you’re posting to improve your local visibility and further enhance your growth.
Maximize Instagram Functionalities
Instagram stories are effective for sharing updates in a highly visual manner through in-built functionalities such as polls, ratings, geo-tagging, hashtags, quizzes, and countdown timers.
Apart from videos, IGTV, and reels, as a brand, you can also enhance your bio section with the highlights sections. You can extend the 24-hour lifespan of stories through the highlights where you can build your brand archive for new followers to get a taste of your Instagram persona.
Highlights can be divided and compartmentalized into:
- About Us
- Features & Services
- Product Demos
- How-To’s & Guides
- Case Studies & Testimonials
- Live Events & Offers
Instagram is a highly effective marketing platform for achieving your SMM goals. With 1 billion active users, you are bound to find your relevant audiences and grow your brand in an organic or paid manner. Our social media specialists, graphic designers, and strategists work in tandem to bring out the best in your visual communication through Instagram.